Beverage company Umida’s energy drink Joluca is launching the Pomegranate & Blood Orange flavor this week as part of the regular range through central listings with Coop and Axfood, as well as through direct sales to ICA. This is stated in a press release. At the same time, Umida has secured continued expansion for Joluca at Coop. The chain has decided to centrally list two additional Joluca flavors in week 4, 2027.