Invent Medic Sweden is active in women's health. The company owns the brands Efemia and FlowCup. The Efemia brand is sold through the healthcare sector and includes the product Efemia Bladder Support, a CE-marked and patented medical device for stress incontinence. FlowCup's product portfolio contains menstrual-related products and is aimed at consumers via its own e-commerce channel. The company was founded in 2005 and has its headquarters in Lund.