The mobile operator My Beat is launching the security service MyGuard, according to a press release. The service includes, among other things, fraud control, dark web monitoring, geofencing and SOS alerts. The company says that discussions have been initiated with potential distribution partners in telecom, insurance and electricity. My Beat estimates the market potential at more than SEK 40 million annually, but emphasizes that this is not a forecast for the company's own revenues.MyGuard costs SEK 159 per month for the entire household as a family subscription, or SEK 119 per person separately.