(update concerns quote)The lead generation company Fable Media has appointed Carl Magnusson as new CEO, effective 1 August. Magnusson has previously been and will at the same time continue to be the company’s Chief Operating Officer.Current CEO Alexander Pettersson is leaving the CEO role but will continue as CFO and will also devote himself to other assignments on the side."Alexander Pettersson has done an excellent job of leading Fable Media over the past eight years. Under his leadership, the company has built a strong financial foundation, successfully restructured its bond financing, improved financial reporting and corporate governance, and introduced a shareholder-friendly quarterly dividend policy. We are very pleased that Alexander will continue to contribute to the company in the role of CFO," says Frederik Cardel Falbe-Hansen, board member and principal owner in Fable Media Group."At the same time, Fable Media is entering a phase where operational execution and growth initiatives are becoming increasingly important. With the company's financial structure in place, it is a natural step to move the CEO role closer to the day-to-day marketing business. Carl Magnusson has long experience from the industry, deep knowledge of our business and organization, and a proven ability to deliver very strong operational results. I have worked closely with Carl for many years and am convinced that he is the right person to lead Fable Media through its next development phase," Frederik Cardel Falbe-Hansen continues.