The opinion polling and market research company Novus Group is strengthening its brand team by recruiting Jonas Blomqvist and Fred Berntson, according to a press release.Blomqvist most recently worked at WPP Media, Scream and Nielsen, while Berntson has a background with, among others, Nepa and Ipsos. The recruitments are being made against the backdrop of increased demand for analysis and advisory services within branding and communications."We are seeing that interest in our offering within branding and communications continues to increase, both among existing and new customers. This is very positive and means that we are now strengthening the team," says Lena Rodén, Head of Sales at Novus.