The home automation company Plejd is rewarded with raised target prices from several research houses after its strong interim report last week.Nordea raises its target price to 1,150 kronor (1,000) after raising its operating profit estimates by 8-10 percent for 2026-2028. In addition, structurally higher gross margins are predicted going forward, thanks to product optimization and in-house manufacturing."We expect Plejd's strong performance will continue, thanks to the company's scalable business model and credible plan for product and geographic expansion. We foresee continued market penetration, with the Netherlands constituting the most promising driver in the medium term," writes Nordea, reiterating its buy rating. Pareto Securities raises its target price slightly higher to 1,200 kronor (1,000), while reiterating its buy rating.The outlook for the company is described as attractive given continued strong demand in core markets, progress in the Netherlands, and entry into the commercial segment. In addition, improved gross margins are expected, driven by increased in-house production and new product generations.The third research house to raise its target price is SEB, to 1,300 kronor (1,150), while maintaining its buy rating.Plejd's share is up 0.3 percent.