The beverage company Umida's brand Joluca has received new central listings with the grocery retailers ICA, Coop and Axfood. The listings pertain to a new product that will be launched in early 2026, according to a press release. Joluca is launching a new flavor in its energy drink line. The launch takes place in week 4 at Coop and Axfood and in week 7 at ICA.Joluca is a jointly owned company between Umida and the comedy group JLC.